In November 1996, Planet Ark founded National Recycling Week to bring a national focus to the environmental benefits of recycling.  Now in its 25th year, this established and highly regarded annual campaign continues to educate and stimulate behaviour change, by:

• Promoting kerbside, industrial and community recycling initiatives
• Giving people the tools to minimise waste and manage material resources responsibly at home, work and school.

The importance of closing the recycling loop by buying products made with recycled content is also key to creating a sustainable future.  By keeping these materials in circulation for as long as possible, this benefits the environment by reducing the extraction of virgin materials for new products, as well as the water and energy it takes to make them.